About GE Music Group

Built by an artist. For artists.

Founded in 2016 by Brand-Nu, GE Music Group exists to give independent artists the same infrastructure major labels have — without giving up ownership.

Our Story

GE Music Group was founded in 2016 by Brand-Nu, an artist who saw the gap between what independent musicians needed and what the industry offered. We're not a label trying to own your catalog. We're a service company trying to make your catalog worth more.

Since day one, we've been fully independent — no corporate backing, no major-label partnerships, no conflicts of interest. When you work with us, you're working with a team that answers to artists, not shareholders.

The Team

Brand-Nu

Tyrik "Brand-Nu" Britman

Founder

Major Industry Manager • Major Industry Tour Booking • Artist Funding Curator ($5 Million+ Funded)

Justin Sandoval

Justin Sandoval

CEO

Successfully grew consulting firm to $2 Million+ in annual revenue in 2024 • Specializes in creating and implementing growth systems

Zakk Rifle

Zakk Rifle

Administrative Operations Manager / Social Media Specialist

Manages social media growth & monetization • Oversees distribution pipeline • Content management & administration • Podcast Host

Dylan Toole

Dylan Toole

Director of Marketing

300 Billboard Top 25 charting singles • 6 Times Platinum • Owner of DMT PR Agency

Sunny Laurent

Sunny Laurent

Senior Funding Broker

Specializes in catalog sales and distribution partnerships • Generated 7 figures in catalog sales • Platinum selling producer

Micah Brown

Micah Brown

Head of Graphic Design

Lead designer for all label Merch and Graphics • Oversees designs for all artists' and partner labels' cover arts, merch, etc.

Track Record

300+

Top 25 singles

27

Platinum records

30+

Platinum plaques (marketing team)

6-Figure

Publishing deal involving Bossman Dlow

Millions

In funding secured